Today, for my third Pink Post, I would like to talk about a company that's certainly doing their part to raise breast cancer awareness. When I received an invitation to attend a "Wine and a Fitting" event from Wacoal, an intimate apparel company focused on "making women look and feel their best", I was thrilled with the opportunity to be able to view their fall collection with my fellow Boston Bloggers. When I made my way into the beautiful corner suite at the Ritz Carlton Hotel, I knew that I could expect to see some beautiful products. What I wasn't expecting, and was pleasantly surprised to discover, was that Wacoal has a huge involvement in raising breast cancer awareness.
As part of the event, I was offered a fitting by a Wocoal Fit Expert. I learned that Wacoal hosts "Fit for the Cure®" events where for every woman who is professionally fit by one of these Fit Experts, a donation is made to Komen. They also have joined the fight against breast cancer by developing the "Awareness Bra Program". According to their website, "A pink ribbon flag symbol has been placed on each Awareness Bra to serve as a daily reminder that women should take care of themselves, and an informative hangtag instructs them on how to administer breast self-examinations." How great is that?!
As if this company wasn't great enough, for the month of October they are offering some really great initiatives through the use of social media to make donations to the Susan G Komen organization. Their #SupportTheGirls campaign is a great way to honor Breast Cancer Awareness month. Here's how you can get involved...