#YWDBoston Young Women in Digital


Remember back in February when I shared the Young Women in Digital logo that I designed? Well, the YWD ladies just held their 4th event last week, and it was so successful that I felt compelled to tell you more about the group. I leave every event feeling like I've gained valuable insight and made great connections, so if you're a young woman in the Boston area who is working or is interested in the digital, social, experiential, and online marketing field, then you should definitely consider attending the next event. The events are held bi-monthly, so your next opportunity to attend will probably be sometime in November. I highly recommend following YWD on Facebook and Twitter so you're in the know!

As someone who often attends networking events, one thing that I really love about the YWD events is that there is always something different going on. Each event has a specific focus for the evening so we're always learning something new. The first event was geared toward getting to know each other and learning what the group was all about. At the second event we had a chance to mingle before some savvy marketing gals discussed their jobs and the unique marketing campaigns that they had worked on. It was certainly empowering to hear our peers discussing the success they've experienced in their careers!


The focus of the third event was careers and personal brand (and cupcakes!), and there were speakers on hand to offer some awesome job-scoring tips. The featured speaker from TripAdvisor gave great advice on how to succeed in a job interview while we all sipped on wine and munched on cupcakes. Best part of this event? One of the girls who attended made a connection with the featured speaker and landed her dream job because of it! How amazing is that? Read more about it on the YWD founder Melanie's blog here.

As the YWD Graphic Designer, I design all the event flyers, but for this event I was able to use my crafty talents to also make cupcake toppers for the evening's treat (see photo above). The toppers featured the groups official hashtag, #YWDBoston so that the girls would be reminded to tweet and Instagram throughout the night. A pretty clever marketing strategy if you ask me!

At the 4th event, held last week, we were introduced to a panel of 4 intelligent women who had worked their way to manager/senior level positions in their careers. They offered us amazing advice on how we could advance ourselves in our own young professional careers and then took time to answer our questions afterwards. The women came from some of Boston's top companies; Hill Holliday, Mullen, Springpad, and InterContinental Boston. One of the best takeaways I had from the evening was the power of LinkedIn. Believe it or not, until the other day I didn't have a LinkedIn account. After hearing the women talk about the importance of making connections through the site and discussing how you never know where these connections could take you I decided to sign up.

I'm really looking forward to the next YWD event and from the looks of the September Newsletter it's going to be a good one! I'm hoping to see some new faces there so make sure to get your name on the guest list when the time comes!

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